Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce businesses are turning to server-side tracking as a way to improve their information collection procedures. While it requires more technical knowledge than normal GTM and might present added expenses, it can result in greater precision and even more trusted information
Pixel tracking uses an item of code to register conversions on your website. It's very easy to establish and less vulnerable to ad blockers.
1. More exact data
The traditional approach of tracking conversions on a web site, using pixels, is having trouble with altering browser personal privacy policies. This means that the information being sent to Google Advertisements, Facebook Business Manager and various other platforms is much less precise than it should be.
Server-side monitoring is a much more safe and secure choice that helps to bypass these constraints, as it's loaded from your very own domain and dealt with as first-party code, implying it's less likely to be influenced by ad blockers or other protection procedures. This provides a lot more accurate information and a much more total image of individual trips across channels.
Furthermore, this type of monitoring allows services to track conversions outside of the web site, such as phone calls and in-store sees, which can be difficult for pixel-based monitoring. This flexibility provides marketers a lot more ownership over the data they send out, and makes it simpler to follow various information regulations. It's likewise a whole lot less vulnerable to fraudulence, as it's more difficult for deceitful stars to manipulate the system by modifying the postback link.
2. Better control over information.
Server-side monitoring allows services to accumulate and enrich information prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and accuracy, which can assist marketers make more educated advertising and marketing decisions.
Typical pixel tracking depends on JavaScript tracking codes that are positioned in website visitors' web browsers. These tracking codes are usually blocked by ad blockers, which can lead to information collection disturbances and incorrect outcomes. Server-side monitoring makes it possible for businesses to bypass these restrictions and supply exact, consistent data that is less prone to disturbance.
This sort of monitoring also allows companies to track conversions that happen beyond the website, like phone calls and in-store acquisitions. This is necessary since new privacy policies such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is more dependable for companies seeking to adapt to these modifications.
3. Much less vulnerable to fraudulence
Server-side monitoring makes it possible for businesses to manipulate data payloads before it reaches third party endpoints, improving safety and security and privacy. This is particularly crucial as various web browsers and systems progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only deliver first-party cookie data and will not allow pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your website.
In addition, server-side tracking allows you to record customer information straight on your own servers. This eliminates dependence on third parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a collection of directions that tells your site's server what events to videotape. This information is after that sent to analytics tools like Google Analytics and Facebook Business. It's additionally made use of to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternative technique that uses a small item of code on your page to gather data from users.
4. Less complicated to apply
Server-side monitoring is an information collection process that happens on the website's very own web server, bypassing web browser constraints. This indicates that data gathered by the website/app is first sent to the web server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it reduces the extent of information management and offers companies much more control over transmission, SEM campaign optimization making it generally extra trustworthy. Consequently, it's less susceptible to data obstacles triggered by things like a busted link or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion information similarly that you would with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the web server. This allows you to have even more precise data and aids guarantee conformity with privacy regulations such as GDPR. Additionally, it also avoids the monitoring restrictions imposed by internet browsers and ad blockers.